QR-codes Are Ideal for Ticketing

More and more organizations are turning to QR-codes for issuing tickets. It makes sense: for customers it’s easier, and for companies it’s more efficient and cost-effective. But how exactly do QR-code tickets work, and how can you create them yourself? QRcode.me explains.

In short

• QR-code tickets are ideal for both businesses and customers.

• Put simply, there are two ways to create QR-code tickets: a budget-friendly, simple option, and a more automated, hands-off option.

• In the future, generating ticket QR-codes will become even easier, and they will be usable by both the organizer and the visitor.

Why QR-code tickets?

Using QR-codes for ticketing comes with unique benefits:

• Efficient: QR-codes can be scanned instantly, which improves crowd flow at events. Tickets can also be generated in seconds, saving valuable time.

• Reliable: QR-codes are less prone to errors than paper tickets or manual entry. They can be scanned with even the simplest devices.

• Affordable: Creating and sending QR-codes digitally is far cheaper than printing and distributing paper tickets or maintaining complex ticket systems.

• Secure: Every ticket has a unique QR-code that can only be scanned once, making fraud virtually impossible.

• Analytics: As an organizer, you can easily track scan statistics—such as attendance levels and peak times.

How does it work?

You can create QR-code tickets in two main ways:

Option 1: Landing page tickets

This method is ideal when:

• You don’t issue massive amounts of tickets (fewer than ~1000).

• You want to stay in control of ticket management.

• You’re looking for a budget-friendly solution.

How it works:
You create a QR-code of the type “landing page.” The QR-code can contain details such as name, date of birth, and issue/expiry dates. When scanned, these details appear, allowing you to check if the ticket is valid.

Note: at the moment, landing page QR-code tickets are only available upon request. Interested? Contact us.

Option 2: Ticketing platforms

This method is ideal if:

• You’re issuing large volumes of tickets.

• You need strict security and anti-fraud measures.

• You want the ticket verification process to run automatically.

In this case, each QR-code ticket is simply a unique random code (for example: X03). When scanned, the system checks whether ‘X03’ exists in its database, and then marks it as “used,” preventing duplicate scans. The QR-code itself is therefore not very special; the magic lies in the database underneath it.

The platform also stores data such as:

• How many tickets were sold.

• When they were sold.

• How many tickets were purchased per order.

Some platforms even let you view these analytics to optimize your marketing efforts. Well-known providers of these systems include Eventix, WeTicket, and Ticketmaster.

A simplified version of a QR-code ticket database.

What’s next?

QR-codes are finding more and more applications, and ticketing is one of the most promising. Both businesses and customers benefit from it.

Soon, it will even be possible to generate a single QR-code that works both ways: customers can scan it for product information, while businesses can use the same code for ticket validation or payments. This next step in QR-technology is coming soon—and we’ll be offering it in the future as well. Want to learn more? Click here.

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