What is a GS1 Digital Link?

GS1 Digital Link combines a product’s barcode number and a web link in one QR code — so a single code works at the checkout and for your customers.

In short

  • Encodes a product GTIN inside a structured web URL
  • One code replaces the barcode and a marketing QR
  • Point-of-sale systems read the GTIN; phones open the web page
  • Ideal for packaging, traceability and product information

How it works

A GS1 Digital Link stores your product’s GTIN (the number under a barcode) inside a standardised web address. A retail scanner extracts the GTIN to ring up the product, while a phone camera opens the linked web page — ingredients, manuals, promotions or authenticity checks. One code, two audiences.

GS1 Digital Link QR code

Why it matters

Brands no longer need separate codes for the checkout and for consumers. A single GS1 code on the packaging handles point-of-sale, supply-chain traceability and a rich customer experience — the direction global retail is moving toward.